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The Insights Family unites with Manchester Metropolitan University & Innovate UK

The Insights Family is collaborating with Manchester Metropolitan University and Innovate UK for the second time, undertaking a Knowledge Transfer Partnership.

Elham Kermani – who has joined The Insights Family as business innovation lead within the marketing team – comes as part the company’s second Knowledge Transfer Partnership to drive the business’ innovation community and data science tools. This follows on from the success of the first Knowledge Transfer Partnership with Muhammad Umar Farrukh in the company’s data science team as an associate machine learning engineer.

As part of the expanded partnership with Manchester Metropolitan University, academics Professor Keeley Crockett and Dr. Saeed Najafi Tavani will join the companies Learning, Education & Development Advisory Board, with Professor Paul Smith joining the Industry Advisory Board.

This comes on the back of The Insights Family recently releasing its new website, which has its new strategy and branding at its heart and was recently announced as the number 1 MarTech 50 company in the UK by BusinessCloud.

The company is looking forward to the partnership and how it will drive innovation and progress for both MMU and Innovate UK.

“Our business is rapidly evolving, and we are constantly focused on building excellent relationships with our global clients and developing innovative and personalised experiences for them – supplying them with the critical insights they need to make important strategic marketing decisions within their businesses,” commented Nick Richardson, founder of The Insights Family. “Working with Paul, Saeed and Elham from MMU will help us combine academic insight with industry best practice to rapidly enhance our ability to deliver excellence to our clients, through high quality relationships and relationship management, and market leading innovation in market research.”

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