This ad will be closed automatically in X seconds.

The Insights Family unites with Manchester Metropolitan University & Innovate UK

The Insights Family is collaborating with Manchester Metropolitan University and Innovate UK for the second time, undertaking a Knowledge Transfer Partnership.

Elham Kermani – who has joined The Insights Family as business innovation lead within the marketing team – comes as part the company’s second Knowledge Transfer Partnership to drive the business’ innovation community and data science tools. This follows on from the success of the first Knowledge Transfer Partnership with Muhammad Umar Farrukh in the company’s data science team as an associate machine learning engineer.

As part of the expanded partnership with Manchester Metropolitan University, academics Professor Keeley Crockett and Dr. Saeed Najafi Tavani will join the companies Learning, Education & Development Advisory Board, with Professor Paul Smith joining the Industry Advisory Board.

This comes on the back of The Insights Family recently releasing its new website, which has its new strategy and branding at its heart and was recently announced as the number 1 MarTech 50 company in the UK by BusinessCloud.

The company is looking forward to the partnership and how it will drive innovation and progress for both MMU and Innovate UK.

“Our business is rapidly evolving, and we are constantly focused on building excellent relationships with our global clients and developing innovative and personalised experiences for them – supplying them with the critical insights they need to make important strategic marketing decisions within their businesses,” commented Nick Richardson, founder of The Insights Family. “Working with Paul, Saeed and Elham from MMU will help us combine academic insight with industry best practice to rapidly enhance our ability to deliver excellence to our clients, through high quality relationships and relationship management, and market leading innovation in market research.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.