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The Licensing Awards 2022: The Winners

The winners of this year’s Licensing Awards have been crowned in a glittering ceremony, with over 1,200 industry executives filling The Great Room at the Grosvenor House Hotel for an evening of celebration.

The event began with the assembled guests falling silent for a minute to honour Her Majesty Queen Elizabeth II.

In her opening address, Jakki Brown, md of Max Publishing (which owns and organises The Licensing Awards), commented: “While the news about The Queen was not unexpected, that does not take away from the enormity of the loss. She has been a huge part of all of our lives and contributed so much over her 70-year reign.”

Before Tom Allen took charge as host, there was also a very special cheque presentation to the members of The Light Fund English Channel Relay Swim team – confirming they had raised £268,000 smashing their £250,000 target, meaning the industry charity has now raised over £2 million for charities since its inception in 2004.

And, in further recognition of his support of The Light Fund over many years, a clearly moved Stephen Gould received the Honorary Achievement Award 2022 to round off the evening.

The awards were once again backed by Brand Licensing Europe 2022 as headline sponsor and also supported by industry trade body, Licensing International.

The winners of The Licensing Awards 2022 are:

THE UK RISING STAR
Jessica Dodd, Hasbro

 

RETAIL CATEGORY WINNERS:

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Asda

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Smyths Toys

BEST RETAILER OF ADULT LICENSED PRODUCTS
HMV

THE RADAR AWARD
Vanilla Underground

BEST OVERSEAS RETAILER OF LICENSED PRODUCTS
Aldi

BEST LICENSED RETAIL MARKETING INITIATIVE
Pokémon x Charli Cohen Electric/City Brandiverse with Selfridges

BEST LICENSED PROMOTIONS CAMPAIGN
The Very Hungry Caterpillar Meal Box Campaign with Deliveroo

BEST LICENSED LIVE EVENT
Doctor Who: Time Fracture Immersive Event from Immersive Everywhere

 

PRODUCT CATEGORY WINNERS

BEST LICENSED TOYS OR GAMES RANGE
Bluey Play-sets from Moose Toys

BEST LICENSED DRESS-UP OR PARTYWARE
Baby Shark Party, Balloon and Costume Range from Amscan International

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE
Peppa Pig #PlantWithPeppa Range for Character.com from Fashion UK

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Peanuts Children’s Range from Marks and Spencer

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Bridgerton Collection from Stradivarius

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
LEGO DUPLO Audio Cards from Yoto

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Unilever Famous Foods Greeting Cards from Tache

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Winnie the Pooh Bath and Body Collection from Mad Beauty

BEST LICENSED FOOD OR DRINK RANGE
Friends Central Perk Hot Beverage Range from CafféLuxe

THE INNOVATION AWARD
Thomas and Friends Sensory Friendly Range from Character.com

BEST SUSTAINABLE LICENSED PRODUCT
Peppa Pig Plant with Peppa Collection for George@Asda

 

PROPERTY CATEGORY WINNERS

BEST PRESCHOOL LICENSED PROPERTY
Bluey

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY
Wizarding World

BEST TEEN OR ADULT LICENSED PROPERTY
Stranger Things

BEST GAMING LICENSED PROPERTY
Pokémon

BEST FILM LICENSED PROPERTY
Encanto

BEST MUSIC OR CELEBRITY LICENSED PROPERTY
Billie Faiers

BEST SPORTS LICENSED PROPERTY
Tottenham Hotspur Football Club

THE CLASSIC LICENSED PROPERTY AWARD
Paddington

 

What Kids Love Award
Minecraft

 

Honorary Achievement Award 2022
Stephen Gould

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