The Licensing Awards 2023: Retail Marketing and Licensed Promotions Campaign finalists confirmed

The countdown to The Licensing Awards 2023 continues, with the finalists in the Best Licensed Retail Marketing Initiative and Best Licensed Promotions Campaign being confirmed today (17 July).

The finalists in both categories were reached by a dedicated panel of industry professionals (pictured above), chaired by Richard Pink, md of Pink Key Licensing.

Richard commented: “Our panel were impressed with the overall quality of the entries this year and there were some strong contenders for the nomination spots. It’s testament to the ones that were selected that others that didn’t make the list possibly would have done so in previous years.

“It made it a difficult one to judge and the over winners in these categories were highly deserving – excellent execution and highly effective campaigns.”

The Best Licensed Retail Marketing Initiative finalists are:

  • Disney100 Where the Magic Began Campaign with Asda/George
  • Elf Have your Elf a Merry Christmas Campaign with Asda
  • Gabby’s Dollhouse: Gabby on the Go! Campaign with Smyths Toys
  • Jurassic Park 30th Anniversary Initiative with the Natural History Museum
  • Miffy Year of the Rabbit Campaign with Ichiba
  • Mr Men Little Miss Comic Relief Campaign with TK Maxx
  • PAW Patrol Aqua Pups STA Campaign with
  • Pokémon Bus Party Tour with Smyths Toys
  • The World of Peter Rabbit Easter 2023 Campaign with Marks & Spencer


The Best Licensed Promotions Campaign finalists are:

  • Care Bears Churros Campaign with The Knot Churros
  • Crayola’s BRILLIANT Back To School Doodle Competition with Tom Gates
  • Little Miss Waste Less Promotion with Ecover
  • The Paddington Bear Afternoon Tea Tour from Brigit’s Bakery (Agency: Inspires Marketing)
  • PAW Patrol on a Stroll Campaign with Dogs Trust
  • PAW Patrol Swimming Awards with the Swimming Teachers Association
  • Peppa Pig x Cleaner Seas Project X Twinkl Celebrate World Oceans Day Campaign with George@Asda

You can read the finalists in the Retail categories by clicking here.

The finalists in the UK Rising Star category can be found by clicking here.

Finalists in the Product, Property, Live Events and What Kids Want categories will be revealed over the coming days, so stay tuned to

The Licensing Awards 2023 takes place on Tuesday 12 September at the Grosvenor House Hotel, London.

Tickets and tables can be reserved quickly and securely online by visiting or by contacting Clare Hollick at Create Events: or +44 (0)1183 340085.

For sponsorship, entry enquiries or general questions regarding The Licensing Awards, please contact Ian Hyder, Jakki Brown or Rob Willis.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

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