The Point.1888 has extended its partnership with Percy the Park Keeper, the heritage publishing property created by Nick Butterworth.
The new agreement will see the licensing agency continue to secure new licensing and retail deals, building on the success of the existing licensing programme.
The current list of licensees includes Poetic Brands, Robert Frederick, Tonies, Museums & Galleries, PawPrint Family and Intercake. The Point.1888 is now looking to further the programme within home, plush, wooden toys, baby, and health and beauty categories.
“We’re thrilled to be able to continue to work on Percy The Park Keeper,” commented Olivia Wiggett, commercial manager at The Point.1888. “We’ve worked hard to deliver the brand a licensing programme that stays true to the emotion and warmth of the books and Nick Butterworth. This brand has a huge amount of potential and we are so excited for what 2023 and beyond has in store.”
Ben Butterworth, partner at Snapper Productions, continued: “The Point.1888 have been great to work with. Focused, smart-thinking, ambitious and great fun. Percy The Park Keeper is making excellent progress, and this is very much down to our relationship with The Point.1888 – why would we want to work with anybody else?”