The Point.1888 to grow Clean Kitchen Club into licensing

Fast growing and disruptive plant-based food brand, Clean Kitchen Club is looking to explore licensed consumer products, appointing The Point.1888 as its agent.

Co-founded by Verity Bowditch and Mikey Pearce in 2020, the brand is on a mission to transform the plant-based industry as we know it, taking fully sustainable plant-based food and carbon-neutral packaging to a mainstream audience.

The ever-expanding menu contains a range of burgers, bowls, salads, wraps and desserts and has been a hit with consumers. It has enjoyed strong success over the last two years, with over five sites already open – including a new 2,411 square foot flagship restaurant at Battersea Power Station, launched in October – and plans for more in 2023.

Verity and Mikey also completed a funding round this year which saw former ceo of McDonalds, Steve Easterbrook; entrepreneur Grace Beverley; ex-chairman of Quorn Clive Sharpe and TV personality Spencer Matthews among those investing in the brand.

The monies raised will be used to fund other brand development plans, including the growth of their catering business, which already includes the likes of Amazon, Dior and Sky Studios in its portfolio.

The move into product meanwhile opens the possibility of snacking, ready meals, grab & go items in supermarkets, as well as opportunities to explore other FMCG products, clothing, publishing, events and more.

“Here at Clean Kitchen we are on the mission to bring plant-based food to the mainstream making it accessible to everyone,” commented Verity Bowditch, co-founder of Clean Kitchen Club. “The perfect way to do that is to step things up outside of our quick service restaurants and catering arm and become one of the world’s biggest plant-based food brands.

“To be able to nail going into other sectors we need experts in their field alongside us. The Point.1888 are our chosen partner to take the retail world by storm. Their retail network and relationships are market leading so they are our choice to support Clean on this exciting journey.”

Rosanna Cousins, retail and commercial Manager at The Point.1888, added: “We are delighted to welcome Clean Kitchen Club to The Point.1888’s family. As a huge fan of the brand personally, it has been amazing to see the incredible growth it has enjoyed over the past two years. They are in the perfect position to move into licensing as consumers look for healthy and sustainable products at retail. It’s an incredibly exciting time.”

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