The Smeds and the Smoos captivates viewers at Christmas

An audience of 8.1 million viewers tuned in to watch Magic Light Pictures’ cosmic Christmas animated special The Smeds and the Smoos, when it was shown on BBC One and iPlayer across the festive period.

The latest in the multi-Oscar-nominated production company’s distinguished line of festive specials based on the books by Julia Donaldson and Axel Scheffler, The Smeds and the Smoos followed the adventures of two feuding families who have to find a way to come together when two of their young clan members fall in love.

The animation was first shown on BBC One on Christmas Day, just prior to the King’s Speech, and consolidated to 8.1 million viewers (30-day BBC all screens data).

The film also attracted critical praise from the likes of The Daily Telegraph, the Radio Times, The Times and The Daily Mail.

“We are thrilled that The Smeds and the Smoos proved to be such an interstellar hit with the festive audience,” commented Marc Ollington, marketing director at Magic Light Pictures. “It’s a testament to the quality of the production, writing and voice talent that The Smeds and the Smoos attracted such a large family audience to view high-quality animated content at such a competitive time of year.”

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