All3Media International has teamed up with The Everywhere Group and Bearded Kitten – both award-winning live experience companies and leaders in the immersive sector – in a deal which will see a new immersive experience launch for hit reality game series, The Traitors.
The deal will see TEG & BK developing a live, playable social experience that will immerse participants into the world of The Traitors.
This will launch in a number of standalone venues located in the UK, and the team is working towards a 2024 start date. Further details will be revealed soon.
“The Traitors is one of the best and most talked about shows in years,” commented Tom Roe, head of global licensing at The Everywhere Group. “The team at All3Media International and IDTV have been incredible to deal with and their professionalism and passion for the show has shone through from the start, and we are raring to collaborate with them to deliver an unforgettable live experience.”
Nick Smith, evp formats and licensing at All3Media International, added: “The Everywhere Group has an unmatchable track record for delivering unforgettable live experiences and we can’t wait to work with them to add another layer to our ever evolving licensing programme and faithfully bring the dramatic, nail-biting psychological world and addictive gameplay of The Traitors to life.”