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The Traitors online store launches, as series two kicks off in the UK

With the second series having kicked off on BBC1 last night (3 January), All3Media International has confirmed the launch of a new online store for The Traitors.

The store is accessible on the newly launched Traitors website, as well as at www.thetraitorsshop.com.

All products are now available on one exclusive platform, including Ginger Fox’s card game; Rubies’ cloaks; Goliath’s board game; Penguin Random House’s Interactive Game Book and the official soundtrack from season one of BBC’s and Studio Lambert’s UK version.

Additional products also available via Event Merchandising include The Traitors hat, beanie, tote bag and water bottle, of which the latter is currently featuring on the second series.

“The launch of The Traitors online store is an exciting moment for this globally beloved brand,” commented Nick Smith, evp formats and licensing at All3Media International. “Showcasing this impressive selection of products on one exclusive platform, means faithful fans can discover multiple ways to immerse themselves in the addictive and entertaining world of The Traitors.”

In addition to the online store, The Traitors website will provide a global platform for all official news and updates of The Traitors brand, from new series and renewals to ancillary activity.

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