The Who revs up with new limited edition scooters

Bravado teams with Scomadi Worldwide for collaboration with seminal British rock band.

British rock band The Who is collaborating with Scomadi Worldwide on a limited edition range of uniquely themed scooters.

The partnership – secured with Bravado – sees Scomadi take inspiration from the group’s music, iconic styling and imagery to create an exclusive range of scooters paying homage to the pioneers of the mod movement in 1960’s London.

Scomadi and Bravado, together with founder band members Roger Daltrey and Pete Townshend, are producing a series of distinctive designs commemorating key landmarks in the groups’ history, featuring the Scomadi Turismo Technica.

The scooters will be available worldwide through Scomadi’s distributors in the autumn.

Frank Sanderson, co-founder of Scomadi, said: “It is a huge honour for Scomadi and an acknowledgement of our high quality of design and styling to be asked to produce our scooters in association with The Who – one of the 20th century’s most influential rock bands who are iconic in the scooter scene.”

David Boyne, md of Bravado, added: “Bravado are proud to have worked on this partnership between Scomadi and The Who.

“The scooter has long been a symbol of the mod scene and British culture – something immortalised by The Who’s album Quadrophenia, so it’s very special to see its significance embodied in our collaboration together.”

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