“There’s enormous pent-up demand for experiences of all kinds”

Rockpool Licensing’s Vickie O’Malley on why licensing has ‘enormous bounce back’ potential and vast opportunity for growth in 2022.

LicensingSource asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the UK licensing industry in 2022.

Today: Vickie O’Malley, md, Rockpool Licensing.

“Being relentlessly optimistic (often in the face of significant evidence to the contrary), it’s easy to see opportunities for the licensing industry in 22.

There’s enormous pent-up demand for experiences of all kinds – of course this bodes well for licensed live events and attractions but also for many product categories. Take clothing; finally there’s the chance to be seen from more than the shoulders up!

There is also money burning a hole in many of the nation’s pockets. It’s grossly unfair of course as we’ve seen these last two years further widen wealth inequality; our poorest families feeling the impact acutely and the most wealthy extending their fortunes exponentially.

When we look at average households though, savings have hit record highs during lockdown periods. This heady combination of the ability and the ‘itch’ to get spending, represents enormous bounce back potential. Won’t help with inflation of course but simplistically, this means the opportunity for growth in 2022 is vast.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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