This ad will be closed automatically in X seconds.

TheSoul Publishing welcomes agency trio including Rocket Licensing

TheSoul Publishing is expanding its licensing programme across the globe, welcoming a trio of new agencies to help drive its consumer products business.

Among the named agencies is Rocket Licensing which will represent the Baby Zoo, 123 Go and 5-Minute Crafts brands in the UK and Ireland.

In addition, J&M Brands is on board in Europe, while Caravanserai will represent the properties in Spain and Portugal.

The partnerships will allow TheSoul – which has over 1.5 billion social media subscribers – to further extend the reach of its brands and characters by introducing new branded consumer products to international audiences.

5-Minute Crafts is the most watched DIY digital brand in the world, with more than 400 million social media subscribers; Baby Zoo is a fast growing animation – distributed on YouTube and Kidoodle – which showcases original music and baby animal characters to model positive behaviours for preschoolers; while 123 Go features easy make-up and fashion hacks, lighthearted pranks and funny observations.

“We are thrilled to be joining forces with these industry leaders to take our beloved brands and characters to new heights,” commented Patrik Wilkens, vp of operations at TheSoul Publishing. “Their unparalleled expertise and in-depth market understanding will be a game-changer as we continue to build and solidify our global consumer products programme. This is a momentous step forward for TheSoul Publishing, and we couldn’t be more thrilled to embark on this journey with such esteemed partners.”

Charlie Donaldson, joint md of Rocket Licensing, offered: “We are excited to have been chosen to be the licensing agent in the UK and Eire by TheSoul Publishing and we are looking forward to creating successful licensing programmes for these immensely popular digital brands.”

Guillem Rey, md of Caravanserai, is also excited to partner with TheSoul, while Jannienke Mulder, co-founder of J&M Brands, commented: ”We look forward to tapping into the huge licensing potential these much-loved brands possess and position them for long-term growth.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.