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TikTok’s in-app shopping service arrives in the UK

Social media giant, TikTok has launched its new in-app shopping service in the UK, with Just Hype one of the first brands to get on-board.

The British streetwear brand has become one of the first retailers to trial the new technology, reported Charged Retail. It currently has 430,000 followers on TikTok and has been experimenting with the platform’s new interactive live shopping functionality alongside its in-app shop.

“It was a huge privilege to be invited by TikTok to be one of the first to trial in-app retail purchases,” commented Bav Samani, co-founder of Just Hype. “There is a massive retail opportunity for youth focused fashion brands like Just Hype given TikTok’s popularity with generation Z and their 600 million plus monthly average users.

“We are still learning and experimenting with the most suitable formats, but are particularly excited about the potential for live shopping events hosted through our TikTok channel.”

TikTok saw shopping on its platform increase a hefty 553% during the pandemic according to data from Bazaarvoice. Instagram and Facebook also saw shopping grow by 189% and 160% respectively during the period.

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