Toy and entertainment merchandise specialist, Toikido has secured global rights from Reality Gaming Group and Herotainment to officially licensed Smighties toys and merchandise bundled with NFT collectables, bringing the world of physical toys and NFTs together for the first time at Smighties-Universe.com.
The new partnership represents Toikido’s entry into the world of NFTs, with the Smighties toys available globally from April 2022.
Each Smighties toy will come bundled with a QR code directing its owner to the online portal for Smighties-Universe – a blockchain-fueled experience where fans can collect digital versions of their favourite Smighties characters. Owners of Toikido’s Smighties toys will be able to claim a free NFT based on one of the hundreds of Smighties-Universe characters.
Each Smighty character in the Smighties-Universe is tokenised into a Non-Fungible Token (NFT), which means it is secured and protected on the blockchain, providing documented ownership indefinitely – Smighties are 100% owned by collectors.
In addition, the collectables are one of a kind and cannot be copied. There are over 136 unique characters to collect with different attributes, powers and strengths. Each Smighty can also be categorised by their element and by their rarity, including Epic ones.
Toikido’s initial Smighties product line-up will include, but not limited to, plush, collectables and trading cards. It will then expand into other core categories globally.
“The expansion of digital IP into physical products is a key focus for Toikido,” commented Darran Garnham, founder and ceo of Toikido. “It’s something I have been close to throughout my career from Pokémon, Yu-Gi-Oh! through Moshi Monsters and more recently Among Us. We have been following the NFT space closely for some time and believe it will shape innovation in gaming, entertainment, sport, trading and collectability and more in the coming years.
“The teams at Herotainment and Reality Gaming Group have put together a vibrant and very collectible IP which is going to be great fun to bring to life.”
Tony Pearce, co-founder at Reality Gaming Group, added: “We’re delighted to have partnered with Toikido to bring the worlds of toys and NFTs together for the first time. Toikido has made a name for itself as a forward-thinking, innovative player in the toys space and we’re sure fans of Smighties will be excited to own both a plush version of their favourite characters and a rare Smighties Universe digital collectible NFT.”
Wade Teman, co-founder of Herotainment, continueed: “Smighties fans have been clamouring for toys and we are thrilled to be partnering with Toikido to bring our beloved characters to collectors around the world. Combining physical Smighties toys with digital NFTs is a first and unique way for collectors to have permanent ownership of their favourite Smighties.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
