Ahead of UFC London, British headwear brand Tokyo Time has secured an official long-term headwear partnership with the UFC.
The new collection will release three official ranges as part of the new partnership: Tokyo Time Heritage Pack, Tokyo Time Core Pack and Tokyo Time Retro Pack.
The Liverpool-based fashion brand couples athletic leisure headwear with Eastern inspiration to produce a fusion of East and West styled, street fashion accessories.
The initial UFC range will consist of a small line of headwear including caps, snapbacks and Beanies, with all products will be available to buy from 10 April on the Tokyo Time website.
“Tokyo Time are absolutely delighted to announce a long-term partnership as an official Headwear Partner of UFC,” commented Paul Davison, ceo of Tokyo Time. “This huge partnership will allow us to showcase our products globally through the biggest and best fighting organisation in the world.
“We look forward to producing some world class product alongside this world class organisation like the UFC. Exciting times ahead for Tokyo Time.”
The UFC is returning to London after an absence of three years and boasts more than 165 countries and territories, via more than 60 global broadcast partners, to more than 1.1 billion TV households worldwide in over 40 different languages.