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Toys R Us makes comeback as Tru Kids Brands

Plans confirmed for stores and ecommerce platforms to open around the world.

Toys R Us is making a comeback as Tru Kids Brands, a year after the retailer collapsed.

Last month, Tru Kids – the holding company for Tru Kids Brands – became the new parent company of Toys R Us, Babies R Us and Geoffrey the giraffe after acquiring the assets, reported Retail Gazette.

Richard Barry – who worked for Toys R Us for over 30 years, latterly in the role of global chief merchandising officer – is chief executive and president of Tru Kids.

Richard said that the new company was seizing the opportunity to ‘tap into the continued strong affinity’ for the TRU and Babies R Us brands.

The first priority for the company is to solidify the US retail strategy, however, while Tru Kids has said it is working with partners around the world, details on any plans for the UK are currently slim.

Global partners are due to open 70 stores in 2019 in Asia, India and Europe, as well as develop new ecommerce platforms, Retail Gazette said.

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