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Traitors brand gets cloaked up with four new apparel deals

All3Media International – the rights holder of global format phenomenon The Traitors – has revealed four new UK apparel deals for the brand covering nightwear, socks, Christmas jumpers and underwear.

Licensing apparel specialists TDP Textiles and Aykroyds & Sons will be launching The Traitors nightwear line through a joint deal between the two companies; Roy’s Boys, the character gifting brand owned by Roy Lowe & Sons, will launch a line of a men’s and ladies’ socks; and UK underwear brand, OddBalls, founded to raise awareness of Testicular Cancer will collaborate with All3Media International on men and women’s underwear line.

In addition, NOTJUST will partner with All3Media to release The Traitors Christmas jumpers. Available later this year, the ethically designed and knitted jumpers will include a Fair Isle design, inspired by Claudia Winkelman’s iconic Traitor’s style, with a matching knitted hood and fingerless gloves. The collection will also feature a second fun novelty jumper decorated with well-known Traitors’ motifs and an attached hood inspired by the infamous cloaks from the hit show.

All3Media will also be partnering with gifting company, Kimm & Miller on The Traitors character gift range.

The new deals join existing licensees Ginger Fox, Rubies, Goliath Games, Penguin Random House and Bioworld.

“I’m thrilled to welcome this next round of licensees on board The Traitors,” commented Jason Easy, vp licensing at All3Media International. “These new deals cement the brand’s strength and rapid expansion in the licensing market, and with consumer demand present throughout the year, I am delighted that these collaborations and partnerships will allow fans to immerse themselves (and their wardrobes) in some of The Traitors most iconic looks.”

All3Media International also launched an online store earlier this year, which contains additional products via Event Merchandising including The Traitors hat, beanie, tote bag and water bottle. The Traitors immersive experience is set to launch through The Everywhere Group.

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