Trends UK on board for Numberblocks and Alphablocks

Trends UK has added hit preschool brands Numberblocks and Alphablocks to its roster.

The company will create a range of electronic learning aids for both brands, following a licensing deal with Larkshead Licensing. Products will launch later this year.

“We are delighted that Trends UK have joined the ever expanding Numberblocks and Alphablocks licensing programme,” said Clare Piggott, director at Larkshead Licensing, which handles the brands in the UK. “It seemed such a natural fit to partner with Trends to develop ELAs with the BAFTA award winning Numberblocks, and BAFTA nominated Alphablocks.

“We have high hopes for these new products, which will offer little learners lots of lovely, engaging gameplay using number and word magic.”

Lindsay Hardy, marketing director at Trends UK, added: “We are excited to be partnering with these incredible brands whose essence encapsulates fun and learning, combined with high quality animation and story-telling.”

Numberblocks and Alphablocks both air on CBeebies and BBC iPlayer in the UK. Globally, their respective official YouTube channels have a combined 1.8 billion lifetime views. The series also both air globally on Netflix (excluding UK, Africa, Israel and China).

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.