Trends UK is building on its licensing credentials with the launch of its Numberblocks Number Fun electronic learning toy into retail.
The product aims to help children learn how numbers work, developing key numerical skills while having fun with the Numberblock characters.
There are ten different interactive Numberblocks to complete eight activities, learning key maths skills such as addition, subtraction, comparing numbers, sequencing, colour recognition and fine motor development along the way.
Trends UK will be following up on the launch with the introduction of Alphablocks Phonic Fun in the summer. Marketing, social media and PR campaigns will support the brands from launch through until Christmas.
“We are very excited to launch the new Numberblocks and Alphablocks electronic learning toys,” commented Lindsay Hardy, marketing director at Trends UK. “Numberblocks and Alphablocks are incredibly popular in schools and at home with huge followings on social media. With our new ELAs fans will now be able to enjoy interactive learning experiences at home.”
Joe Elliot, director of Alphablocks and creator of the Numberblocks and Alphablocks brands, added: “Numberblocks is going from strength to strength, helping millions of young children worldwide fall in love with numbers. A big part of our multisensory learning mission is letting kids get hands-on and interact with the Numberblocks – and Trends have knocked it out of the park with this smartly designed ELA that puts the number fun right in the hands of children.
“It’s packed with engaging ways to explore numbers and build key skills and is a perfect example of how kids can get excited about learning and learn through play.”