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Trio of agents on board for Arty Mouse brand

PPW, Animations International and The Think Tank Emporium all sign up.

Edutainment Licensing has welcomed three new agents to further extend the global partnership network for the Arty Mouse brand.

The learning through art property will be handled by Promotional Partners Worldwide (PPW) in China, Hong Kong, Taiwan and Macau, while Animation International Licensing will look after Turkey.

In addition, The Think Tank Emporium has secured the rights to represent the brand in the US and Canada.

“We are very happy to have entered into these new partnerships,” commented Denise Deane, owner of Edutainment Licensing. “All are well-known agencies in their territory and true experts in the licensing industry.”

Dan Graham, editorial director at brand owner Top That Publishing, added: “Arty Mouse licensing is off to a great start following launch at last year’s BLE.

“The Think Tank Emporium, Animation International and Promotional Partners Worldwide are brilliant additions to the Arty Mouse brand family – their considerable knowledge and expertise of working in key territories will enable us to find the best possible partners for our early learning through art brand.”

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