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True and the Rainbow Kingdom adds new costume partners for Halloween

Guru Studio is gearing up for Halloween, rolling out a range of new True and the Rainbow Kingdom costumes with key new partners Spirit Halloween, Studio Halloween and Fun.com.

The three licensees have designed and manufactured an exclusive line of costumes inspired by the series, featuring characters such as True, Bartleby, Zee and a ride-along Cumulo set.

The costumes are available at Spirit Halloween’s 1,425 locations across the US and Canada, as well as online on Amazon, Fun.com and HalloweenCostumes.com.

“Every Halloween we see entire families dress up as their favourite True characters and our costumes have sold out three years in a row,” said Jonathan Abraham, vp of sales and business development at Guru Studio. “This year we’ve expanded our offering with some amazing partners and are excited to bring more ways for families to get into the Halloween spirit.”

The announcement comes as the brand continues to expand its consumer products programme, with toys set to hit shelves this autumn in select markets. Other partners already on board include Chouette (storybooks), Bendon (activity books) and Aurora World (plush).

Outside of North America, bRAND-WARD is handling L&M in the UK and Europe with previously announced deals including Smiffys for character costumes.

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