TSBA Group adds Super Impulse to Top Trumps

Company to launch mini-versions of Top Trumps as part of World’s Smallest range.

TSBA Group has signed up Super Impulse to launch three mini-versions of Top Trumps as part of its World’s Smallest range.

Dinosaurs, Dogs and Sports Cars Top Trumps packs have all been shrunk to form part of the range, sitting alongside other bestselling toy and game brands including the World’s Smallest Care Bears and World’s Smallest Barbie.

Hannah Sweeney, head of brand partnerships at Top Trumps, said: “We’re excited to be working with the team at Super Impulse to launch the World’s Smallest retail range of Top Trumps, a brilliant novelty gift for any fan.”

TSBA debuted its representation of Top Trumps at last year’s Licensing Expo and has since been busy finalising the style guides. These cover both the current core Top Trumps brand and the retro Top Trumps brand featuring artwork and logos from the 70s, 80s and 90s.

The core Top Trumps brand has a strong emphasis on fun stats and facts, with key themes including dinosaurs, space, baby animals and predators, among others. The retro guide, meanwhile, focuses on the cool and nostalgic side of Top Trumps, utilising artwork from cult classic packs such as Fantasy, Horror and Crazy Cars.

Stephanie Freeman, head of licensing at TSBA Group, commented: “It’s a really exciting time for us to get on board with the Top Trumps brand. Working with such an evergreen brand is a great opportunity for us, and lends itself naturally to so many different categories.

“We can see huge potential in personalisation especially, a growing trend in the licensing industry. We’ve had some really positive responses already and can’t wait to see the brand grow further in 2018.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio....
The coin is the latest in The Royal Mint’s Music Legends series, following the likes of David Bowie, Elton John and Queen....
The Radley X RHS collection includes handbags, purses and tote bags, and features designs inspired by artwork from the RHS Lindley Collections, as well as the RHS Gardens themselves....
Licensing International and the Sports & Fitness Industry Association are gearing up for the second annual Sports Licensing Summit which will take place on 6 March in New York....
The art licensing and design company has appointed Jess Brown to the role of licensing manager....
The next instalments of Bluey - including an extended length special - will premiere this April, marking the series’ first global rollout....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.