TSBA Group builds National Portrait Gallery programme

The National Portrait Gallery has welcomed a number of new licensees as it gets ready to re-open its doors to the public on 22 June, following the launch of its new brand identity.

The National Portrait Gallery has developed a fresh visual identity to better reflect its role as a gallery that is of people, for people, telling the story of Britain’s past, present and future through portraits.

Its initials now appear as a monogram reflecting motifs from the Gallery’s history – ‘NPG’ can be seen throughout the Gallery building, within the metalwork of railings, embossed onto furniture and as part of original mosaics. This is coupled with a fresh, modern colour palette, inspired by materials in its archive, and a bolder use of the Gallery’s collection of portraits to create a distinctive new look and feel.

Alongside this activity, TSBA Group – the National Portrait Gallery’s global licensing agent – has signed The Tea Makers of London and MuseARTa as new licensees.

The Tea Makers of London specialises in single-origin, fully traceable, estate-grown teas and teaware. Licensed products will include loose-leaf tea and teabags in tins and cartons, tea scented candles, teapots, cups and saucers and hampers.

MuseARTa, meanwhile, will develop socks, towels and tea towels featuring iconic portraits from the Gallery’s collection.

In addition, existing licensee Licensed To Charm has launched its second collection of jewellery – inspired by the favourite tiara of the late Queen Elizabeth II worn in a portrait by Dorothy Wilding taken shortly after her accession and including earrings, necklaces and a bracelet. Licensed To Charm will also create a capsule collection of jewellery to celebrate the Gallery’s reopening.

“We are delighted to welcome new licensees to the Gallery’s roster in time for the reopening this year,” commented Jo Edwards, head of global licensing at TSBA Group. “This is a historic moment for the Gallery and, with its rebrand and focus on putting a spotlight on previously unseen portraits in the Collection, it is a great time for licensees to come on board.”

Denise Vogelsang, director of communications and digital at the National Portrait Gallery, continued: “We are delighted to be working with TSBA, and sharing our new brand with partners, following the culmination of a collaborative creative process with audiences, staff and stakeholders, led by our partner agencies Edit Brand Studio and Boardroom Consulting.

“The new brand expresses our ambition to be a place for everyone, full of life and filled with life stories and we are excited to reopen our doors in June.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.