Jo brings wealth of industry experience to her new role as licensing director.
TSBA Group has further strengthened its London-based team, appointing Jo Edwards as licensing director.
Jo (pictured) brings over 15 years of experience in the licensing industry to the role, having held positions with major names from Discovery Communications to 4Kids.
She was most recently at Penguin Random House, where she established the Enterprises business focused on licensing and experiential initiatives.
In her new role, Jo will be responsible for identifying and developing new opportunities for the company across brands including Formula E, The Open, Silverstone, Transport for London and Iconic Images.
She will also manage brands within this portfolio to build licensing programmes and consumer engagement.
“We are delighted to welcome Jo on board at the start of what we are sure will be a very exciting year for TSBA,” said Stephanie Freeman, global head of licensing at TSBA Group. “We have already announced our representation of The Open and, in the coming months, we will continue to expand our business with a comprehensive and innovative portfolio of licensing products that caters for various sectors.”