TV hit Narcos makes video games foray

UK games publisher Curve Digital secures deal to develop console game based on series.

Hit TV series Narcos is making the move into the video games space, with UK games publisher Curve Digital signing up to develop a console game.

The deal – which will see a Narcos video game heading to PC, Nintendo Switch, PlayStation4 and Xbox One in spring 2019 – was brokered by Evolution USA, the global licensing agency for brand owner Gaumont, assisted by Simon Kay at AT New Media.

The game will be developed by Curve Digital’s sister company, Kuju.

Narcos chronicles the true-life rise to power of drug lords and the explosion of cocaine trafficking in the world. Available on Netflix, season three premiered as the most in-demand digital original in the US and one of the top five worldwide, according to Parrot Analytics.

“Narcos is a fantastic licence for us to work with,” said Jason Perkins, md of Curve Digital. “This critically acclaimed show from Gaumont lends itself perfectly to a video game execution and we’re excited and proud to be bringing this to market.”

Tim Stephen, head of legal and business affairs at Gaumont, added: “Curve Digital is a world leading video game publisher and we trust them to develop and create our first Narcos console game title that will thrill our millions of Narcos fans, allowing them to engage with the storylines and characters they have come to know over the past three seasons.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.