Mixed martial arts organisation, UFC is collaborating with Amazon Merch on Demand to offer a selection of fan gear products featuring an array of original designs.
The expanded collection – now available in Amazon stores in the US – features officially licensed UFC merchandise and includes apparel such as t-shirts, hoodies, sweatshirts, long sleeve shirts and tank tops.
There are also accessories such as mobile phone cases.
Fans are able to choose from hundreds of new and original designs that have not been previously available.
“We’re thrilled to work with an incredible company like Amazon to enhance our fan gear with a broad array of new products with original designs for UFC fans,” commented Tracey Bleczinski, svp at UFC Global Consumer Products. “UFC fans are deeply passionate and loyal, and our fan gear is an authentic way for them to show their love and pride for the sport and stay connected to the brand.”
UFC’s collaboration with Amazon evolved from UFC’s partnership with Amazon-owned Zappos.com, which in 2021 became the exclusive wholesale manufacturer and distributor of officially licensed UFC apparel and accessories sold at retail in the US.