Mixed martial arts specialist UFC has named the Revlon fragrance brand, Curve for Men, as the Official Fragrance Partner of UFC.
Under the new agreement, Curve for Men will become an Official Partner of UFC in the fragrance category – marking the first time UFC has offered the category to a marketing partner.
“We’re thrilled to welcome Curve for Men as UFC’s first ever fragrance partner,” commented Robby Miller, vp, UFC Global Partnerships. “We give a lot of thought before we unlock a category for the first time, but when we had an opportunity to bring on a blue-chip brand like Revlon, it was an easy decision. Curve for Men is a perfect product fit for our brand and our audience, and we’re looking forward to the creative activations we’ll have with the Revlon team throughout the coming year.”
Frederic Arbel, general manager of North America at Revlon, continued: “Revlon is delighted to unveil Curve for Men as the Official Fragrance Partner of UFC. We celebrate this historic opportunity to be the first fragrance brand to collaborate with UFC and are excited to engage with new and existing consumers through multiple programme touch points that will create a unique experience for UFC fans across the globe.”
Curve for Men will receive prominent brand placement inside the Octagon at some of UFC’s biggest events, including select Pay-Per-Views and Fight Nights in the US.
In addition, during the main card of certain Pay Per Views, Curve for Men will have ownership of the ‘Celeb Cam’ broadcast feature that spotlights the celebrities sitting Octagon side for big event.
The partnership will officially kick off during UFC 300: Pereira vs Hill on Saturday 13 April at the T-Mobile Arena in Las Vegas. The event is being billed as one of the biggest in combat sports history.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
