Mixed martial arts brand, UFC has confirmed that it has promoted Meghan Mernin to vice president of licensing for global consumer products.
Meghan (pictured) has played a pivotal role in driving new business and establishing the licensing vertical for the company.
She is responsible for directing UFC’s global licensing strategy and overseeing new business development with IMG, UFC’s exclusive licensing agency.
In addition, she oversees account management of a majority of UFC’s licensees including Panini, Timex and Culture Kings. In her expanded role, Meghan is also responsible for the digital products team and driving current business with gaming and digital partners – including EA Sports, Draft Kings and Concept Labs – while also identifying new business opportunities in the digital space.
“Meghan has proven to be a key leader of our team and has helped grow UFC’s consumer products licensing business over the last two years,” commented Tracey Bleczinski, UFC svp of global consumer products. “She has been vital in shaping UFC’s global licensing effort, and with her guidance the demand by best in class manufacturers and retailers to partner with UFC has never been stronger.”