Cyber Group Studios has appointed United Smile as the new worldwide master toy partner for its popular preschool brand, Gigantosaurus.
The company will develop a wide range of toys, beginning with a debut collection due to launch for spring 2023. Items will include plush, feature plush, figurines, play-sets and vehicles, with the products available through a global network of distributors.
The deal was negotiated by bRAND-WARD on behalf of Cyber Group Studios.
“We are delighted to be working with Cyber Group Studios to develop the new toy line for Gigantosaurus that captures the unique characters and adventures of the hit series that is loved by kids and families as well as our team,” commented Josue Rosenzweig, president of United Smile. “We’re planning to introduce an exceptional toy and plush assortment worldwide that will deepen the connection fans have to the brand in an even bigger way.”
Bruno Danzel d’Aumont, vp of international licensing and marketing at Cyber Group Studios, added: “I’m delighted to be working with the talented team at United Smile, which produces beautiful, high quality toys and has been consistently recognised for efficiency in product development, manufacturing and distribution.
“We can’t wait to bring these exciting new offerings to Gigantosaurus fans worldwide so they can create their own dinosaur-themed series-inspired adventures.”