This ad will be closed automatically in X seconds.

United Smile roars in as global master toy for Gigantosaurus brand

Cyber Group Studios has appointed United Smile as the new worldwide master toy partner for its popular preschool brand, Gigantosaurus.

The company will develop a wide range of toys, beginning with a debut collection due to launch for spring 2023. Items will include plush, feature plush, figurines, play-sets and vehicles, with the products available through a global network of distributors.

The deal was negotiated by bRAND-WARD on behalf of Cyber Group Studios.

“We are delighted to be working with Cyber Group Studios to develop the new toy line for Gigantosaurus that captures the unique characters and adventures of the hit series that is loved by kids and families as well as our team,” commented Josue Rosenzweig, president of United Smile. “We’re planning to introduce an exceptional toy and plush assortment worldwide that will deepen the connection fans have to the brand in an even bigger way.”

Bruno Danzel d’Aumont, vp of international licensing and marketing at Cyber Group Studios, added: “I’m delighted to be working with the talented team at United Smile, which produces beautiful, high quality toys and has been consistently recognised for efficiency in product development, manufacturing and distribution.

“We can’t wait to bring these exciting new offerings to Gigantosaurus fans worldwide so they can create their own dinosaur-themed series-inspired adventures.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Across the EU7 (UK, France, Germany, Italy, Spain, Belgium and the Netherlands), licensing now makes up 27% of total spend in toy sales, rising from 22% in 2020, according to Circana....
Cloudco Entertainment - the company behind classic brands including Care Bears and Holly Hobbie - has underlined its global licensing ambitions with two new hires, including Charlotte Payne as its new director of international licensing....
Panini has entered into a licensing partnership with The FA to create the first ever UK domestic football sticker collection to celebrate the Barclays Women's Super League....
Fanatics has secured a long-term agreement with leading US collegiate licensing company CLC to sell licensed fan merchandise from US colleges to UK and international fans of college sports....
STUDIOCANAL - in partnership with Mercis and Superprod Animation - has unveiled plans to develop and produce a new CGI series for classic brand, Miffy....
Looking ahead to 2024, the company will be celebrating milestone anniversaries for several of its beloved brands....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.