This ad will be closed automatically in X seconds.

United Smile to launch True and the Rainbow Kingdom toys

Full range of toys for Guru Studio’s preschool hit will launch across Europe and at Target in Australia this autumn.

Guru Studio has appointed United Smile as its exclusive master toy partner for its hit preschool series, True and the Rainbow Kingdom.

United Smile has partnered with leading distributors around the world to create a comprehensive product line that features a collection of figures, play-sets, vehicles, plush and musical dolls based on the animation.

The global distributors already on board include Bandai in Spain; Giochi Preciocci in Greece; Imports Dragon in Canada and the US; First Group in the Middle East with the support of Spacetoon; Toyrrific in Israel; Token Toys in Mexico; and Big Balloon in Australia with the support of Haven Licensing which will be launching the line exclusively at Target.

Toys hit shelves starting this autumn at select retailers.

“Josue [Rosenzweig] and his team have decades of experience in the toy industry and we’re pleased to partner with a toy company as creative and strategic as United Smile,” commented Jonathan Abraham, vp of sales and business development at Guru Studio. “As consumer buying habits continue to evolve, we’re seeing fast-moving and adaptive companies gain the upper hand.

“In just a few short months United Smile has developed and tooled a really unique and robust product line that we’re very excited to share with kids this fall.”

Josue Rosenzweig, ceo at United Smile, added: “We are really proud of this strategic partnership with Guru Studio. With the support of Netflix, local TV channels, and the brand’s growing success on YouTube, True and the Rainbow Kingdom has all the ingredients to become an evergreen property for retailers around the world.”

The deal marks the further expansion of the brand’s global growth strategy. With over four seasons currently streaming on Netflix worldwide, the series is now a top performer across linear networks including CBC Kids in Canada and Tiny Pop in the UK. The property is also the second highest rated series with girls on Gloob in Brazil, and is launching soon in Spain with Clan TV. On YouTube, the series has reached over half a billion views.

Licensing Street is handling the L&M in the US, while bRAND-WARD is responsible for the UK. Partners include Fashion UK (apparel), Roy Lowe (socks) and Warner Music Group (music) so far.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SidesIceland500x500
 
To mark the launch, the Sidemen took over Iceland's Hackney store, rebranding the supermarket as 'SIDESLAND'....
Wonderlogo500x500
 
Following a report by Sky News yesterday (17 June), that Wonder Group is preparing for insolvency, the company has commented to clarify its current position....
WilliamHunt500x500
 
Chris Evans-Pollard, founder of Three60 Brands, has been engaged by William Hunt to manage all brand licensing activity globally....
Formula1exhibition500x500
 
The Formula 1 Exhibition is set to give fans a thrill this summer as it opens its doors in the UK for the first time on 23 August, at London's ExCeL....
NewEraNewcastle500x500
 
Newcastle United has joined forces with New Era to create a new range of headwear for the 2024/2025 season....
MinionsCrocs500x500
 
Crocs is readying its latest licensed collaboration, unveiling a new Minions-themed design to tie in with the premiere of Despicable Me 4....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.