US jeweller, Steven Singer – best known for its gold-dipped roses – has made its first foray into licensing, teaming with Cloudco Entertainment and the Care Bears brand.
The company will launch a Care Bears branded 24 karat gold-dipped rainbow rose, available from both its physical store based in Philadelphia and its online store.
The branded rose is made of a real rose and real gold. Each rose is picked at the height of its beauty, disassembled and then reassembled by hand to allow for the gold plating process.
This marks Steven Singer Jewelers first venture into licensing, with plans to launch more licensed product like this throughout 2024 and beyond. The licensing process has been managed by the team at Born to License.
“Entering the world of licensing is a thrilling new step for us, particularly with a partner like Care Bears,” commented Steven Singer, owner of Steven Singer Jewelers. “It’s an honour to be able to collaborate with such an iconic and beloved brand. Introducing collectible packaging for our signature 24kt Gold Dipped Roses has been a delightful first for us, and we love it.”
Robert Prinzo, head of global licensing at Cloudco Entertainment, continued: “Partnering with Steven Singer Jewelers to launch the Care Bears 24k gold-dipped rose is a wonderful moment for our brand. With this collaboration, we’re focused on creating genuine, quality collector’s items that Care Bears fans old and new will appreciate and treasure.”
David Born, founder and ceo at Born Licensing, added: “We are super excited to see Steven Singer Jewelers enter the licensing space and we’re grateful to be given the important responsibility of ensuring that it’s a success. We’re confident that licensing will play a key part in their business as they continue to surprise and delight their customers.”
The launch will be supported by advertising and social media content, with the rose will retail for $89.95.
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