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Vans teams with MoMA in latest brand collaboration

Special edition footwear and apparel collection has been inspired by the Museum of Modern Art.

Vans has unveiled its latest brand collaboration, teaming up with the Museum of Modern Art on new footwear and apparel.

The special collection aims to celebrate the New York museum’s collection and prominent artists, reported Fashion United.

Artists have been selected to reflect the diversity of MoMA’s collection, with two drops featuring Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lyubov Popova and Faith Ringgold.

The first release of footwear, apparel and accessories will launch globally on September 30, with products featuring iconic works by Salvador Dalí, Vasily Kandinsky and Claude Monet. This will be followed by a second artist release in November.

In addition to the artists, the initial release will also include a ten-piece assortment of MoMA-branded footwear, apparel and accessories – taking direct inspiration from the museum’s newly expanded and reimagined identity.

There will also be an exclusive toddlers and kids range which will focus on colour and interactivity.

“MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression,” commented Robin Sayetta, associate director of licensing and partnerships at MoMA. “We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art.

“We are thrilled to reach art lovers around the world through Vans’ global network.”

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