This ad will be closed automatically in X seconds.

Very and The Roald Dahl Story Company team on pyjamas and bedding

The Very Group is working with The Roald Dahl Story Company on an exclusive range of pyjamas and bedding featuring the author’s popular characters.

The collaboration will also see the retailer donate all profits (at least 30% of the purchase price) from the sale of each item to reading charity, Coram Beanstalk.

The collection – for children aged 3-10 – starts at £15 and consists of three sets of matching bedding and six sets of children’s pyjamas inspired by Roald Dahl’s stories, worlds and characters.

These include Charlie and the Chocolate Factory, Fantastic Mr Fox and Matilda, while three additional sets will feature designs from the Enormous Crocodile, The BFG and The Witches.

“We are excited to be working with The Roald Dahl Story Company in our continuing work with our charity partner, Coram Beanstalk,” commented Carly O’Brien, chief marketing officer at The Very Group. “The distinct style of Roald Dahl stories is globally recognised, it made perfect sense to work together and drive donations for a much-needed charity in Coram Beanstalk after two academic years of disruption for children.”

Amy Lewis, head of Coram Beanstalk, added: “The work that we do is vital to help children read, have fun and ensure it becomes a favourite activity. This is why we’re so pleased to have collaborated with Very and The Roald Dahl Story Company on this charity collection – raising important money through a favoured bestseller makes perfect sense to us.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TIGAlogo500x500
 
TIGA, the trade body representing the UK video games industry, has delivered its Spring Budget submission to the Rt Hon Jeremy Hunt MP, Chancellor of the Exchequer, as it looks to drive further growth in the sector....
BLLAS24new500x500
 
The clock is ticking to get your entries in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal closing on Friday 8 March, so don't delay....
HybridMeta500x500
 
The 'phygital' fashion pioneer is partnering with Warner Bros. Discovery Global Consumer Products on limited edition physical apparel paired with digital collectables that offer real-world value and consumer experience....
CyndiLauper500x500
 
The Swedish entertainment company has acquired the majority share of award-winning American singer-songwriter Cyndi Lauper’s master recording revenue and publishing....
Disguise500x500
 
Year-on-year sales for the costume division of Jakks Pacific dropped 12%, but were 22% higher than 2021....
RobynCraig500x500
 
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.