Fashion designer teams with brand for new sportswear collaboration.
Victoria Beckham is lending her design talents to the sportswear sector, revealing a new collaboration with Reebok.
Victoria unveiled the partnership on her Instagram feed (which included the picture above).
The new range is expected in late 2018 and will sit under Reebok’s Innovation Collective.
A statement from Reebok said that the collection with Victoria will ‘fuse their combined passion and creativity together to enable women across the world to feel powerful in who they are’.
Victoria commented: “Having the opportunity to realise my aesthetic within a sportswear environment is something that I have long wanted to do. Partnering with Reebok will enable me to further promote my vision in a new category.
“It’s incredibly exciting to work with such an iconic brand that epitomises my belief in encouraging women to be the best version of themselves.”
Corinna Werkle, svp of women’s initiatives at Reebok, added: “As a brand, we look to partner with not just influential women, but women who want to truly change the world. There’s no better embodiment of this than Victoria.”
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