Vivid teams with pocket.watch and new YouTube star, Diana

Company will be distributing a wide range of products across a variety of categories.

Vivid has revealed a new partnership with pocket.watch and the six year old YouTube star of Kids Diana Show.

The show gets over five billion views a month globally, according to Tubefilter, with Diana now set to inspire UK audiences with toys and apparel launching next month.

To support the global launch of merchandise, pocket.watch has produced 40 episodes of Love, Diana, a live-action and animated hybrid series with stories focusing on positive lessons about friendship, family, creativity and the power of play.

Working with lead partners Far Out Toys (collectables), Jerry Leigh (dress-up), Taste Beauty (bath and beauty), Headstart (dolls, accessories and styling heads) and HiJinx (plush), Vivid will be distributing a wide range of product across a host of categories and price points.

“We are delighted to be partnering with pocket.watch again and start such an exciting journey to entertain and inspire girls with Love, Diana,” commented Nick Thomas, general manager of Vivid. “Ryan’s World proved that you can disrupt the traditional toy sector because children relate to and admire their YouTube superstars and want to play with their toys.

“Ryan remains in the UK NPD charts in the top ten fastest growing new properties. We are all looking forward to replicating this success with exciting and innovative Diana products.”

Stone Newman, cro of pocket.watch, added: “Pocket.watch is thrilled to continue our relationship with partners like Vivid to bring Love, Diana to expand the reach of the franchise and to deliver fun and inspiration to young girls on a global scale.”

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