This ad will be closed automatically in X seconds.

Warner Music on board for True and the Rainbow Kingdom

“We are delighted to be working with Warner Music on such a musically inspired show” says bRAND-WARD’s Trudi Hayward.

Guru Studio and bRAND-WARD have secured a major new collaboration with Warner Music for preschool animation, True and the Rainbow Kingdom.

Warner Music will launch its first True and the Rainbow Kingdom single this month, followed by additional singles and albums throughout 2021.

TRUE: Tunes, the franchise’s first album, was released by Guru Studio in 2020 and garnered over 100,000 streams in the first 30 days. Warner Music expects to have similar success with its releases this year.

“There’s been incredible demand for True products and content from kids and parents all over the world,” said Jonathan Abraham, vp sales and business development at Guru Studio. “This is the first of many announcements we have coming up for True products.”

Trudi Hayward, co-founder of bRAND-WARD, added: “We are delighted to be working with Warner Music on such a musically inspired show. Fans of the show will be able to sing along to their favorite True tunes, which can be as entertaining and engaging as watching the show.”

True and the Rainbow Kingdom first launched on Netflix in 2017 and has since become a ratings hits around the world. It launched on Tiny Pop in April 2020, while on AVOD platforms including YouTube and YouTube Kids, it has amassed over 525 million views and more than 2.7 billion minutes watched.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LLB500x500
 
Laurence Llewelyn-Bowen will be at the show in person for The Great British Card Company greeting cards launch....
MittensPants500x500
 
Production, distribution and rights management company, Thunderbird Entertainment Group has formalised its consumer products operations under the new Thunderbird Brands banner....
Josh500x500
 
The study also revealed that children are expressing their fandoms an average of 3.5 different ways - making fandoms a lot more comprehensive than just watching a video or playing a game....
MashaShein500x500
 
Shein has secured a deal with Animaccord for the rights to develop a new apparel and accessories collection for Masha and the Bear....
POCExpo500x500
 
The discussion will make up just part of Products of Change full roster of activity at Licensing Expo which includes a series of industry-first Roundtable Sessions and a sustainable product showcase from POC members....
NHMJoanie500x500
 
The new 18-piece limited edition collection has once again been inspired by the Museum’s collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.