“We are delighted to be working with Warner Music on such a musically inspired show” says bRAND-WARD’s Trudi Hayward.
Guru Studio and bRAND-WARD have secured a major new collaboration with Warner Music for preschool animation, True and the Rainbow Kingdom.
Warner Music will launch its first True and the Rainbow Kingdom single this month, followed by additional singles and albums throughout 2021.
TRUE: Tunes, the franchise’s first album, was released by Guru Studio in 2020 and garnered over 100,000 streams in the first 30 days. Warner Music expects to have similar success with its releases this year.
“There’s been incredible demand for True products and content from kids and parents all over the world,” said Jonathan Abraham, vp sales and business development at Guru Studio. “This is the first of many announcements we have coming up for True products.”
Trudi Hayward, co-founder of bRAND-WARD, added: “We are delighted to be working with Warner Music on such a musically inspired show. Fans of the show will be able to sing along to their favorite True tunes, which can be as entertaining and engaging as watching the show.”
True and the Rainbow Kingdom first launched on Netflix in 2017 and has since become a ratings hits around the world. It launched on Tiny Pop in April 2020, while on AVOD platforms including YouTube and YouTube Kids, it has amassed over 525 million views and more than 2.7 billion minutes watched.