WarnerMedia Kids & Family has begun its EMEA roll out for preschool brand, Cartoonito.
The brand is launching as a dedicated programming block across EMEA, starting with the Nordics. This follows on from the launch of the Cartoonito brand in the US in September 2021 on Cartoon Network and HBO Max.
Key shows will include Thomas & Friends All Engines Go, Lucas the Spider (pictured), Little Ellen and Mush, Mush and the Mushables. These will sit alongside a growing slate of new and library series in a line-up that aims to celebrate individuality and originality, while championing creativity, compassion and inclusion.
The brand – which already exists as a linear channel in the UK, where Cartoonito built its audience share in 2021, in Italy and, as a programming block in the Middle East and Turkey – will debut a new look in these regions alongside a growing slate of new and library series and global acquisitions set to launch across EMEA.
“Cartoonito’s EMEA roll out builds the brand’s global presence and reaffirms our commitment to our preschool audience,” commented Vanessa Brookman, svp Kids & Family EMEA for WarnerMedia. “With a truly educational philosophy at its heart, the brand offers a safe space where preschoolers are free to be themselves in all their unique, unfiltered glory.
“We are excited to introduce Cartoonito’s diverse, authentic and relatable storytelling to a new generation of kids and their parents.”
All Cartoonito shows will follow a curriculum designed by early childhood education expert, Dr Laura Brown to support the four pillars of Humancentric Learning: Creativity, Caring, Curiosity and Courage. The brand aims to inspire kids to use their imagination, to learn from their mistakes and to treat others with empathy and respect.
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