This ad will be closed automatically in X seconds.

“We aim to stay true to Vincent’s spirit of authenticity and bold creativity”

Licensing Source Book is proud to be publishing a very special supplement alongside the summer issue, dedicated to one of the world’s leading art institutions, the Van Gogh Museum in Amsterdam – home to the largest collection of Vincent van Gogh artworks in the world.

With 2.6 million Facebook followers and 2.3 million Instagram followers, the Museum has a truly global reach, something that’s reflected in its successful licensing programme.

The 16-page supplement takes a closer look at some of the Museum’s recent – and visually stunning – partnerships with FILA, Moleskine, Eastpak, Floral Street Fragrances (winner of a 2022 B&LLA for its Van Gogh-inspired Sunflower Pop! perfume) and other world-class brands, and uncovers the inspiration behind them, whether a quote from one of Vincent’s letters, his well-documented love of nature or his distinctive brush marks and colour palettes.

“Through his paintings, drawings, sketches and letters, Vincent offers new ways of seeing and new ways of doing, and we aim to stay true to that spirit of authenticity and bold creativity in our licensing programme,” commented Marijn Veraart, head of global licensing at Van Gogh Museum. “Each collaboration tells a fascinating story and helps us spread awareness of the Museum’s work and Vincent’s legacy far beyond these four walls, and we’d like to take this opportunity to offer a huge thank you to our fantastic licensing partners and wonderful local agents who make it all possible.”

You can read the Van Gogh Museum special publication by clicking on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LA24500x500
 
The deadline for entries into The Licensing Awards 2024 has been extended to Thursday 6 June....
Primark500x500
 
The changes see the introduction of the ‘Portal’ - a window into the world of Primark, which will be used across campaigns and the wider brand world; bringing everything Primark offers to life....
KFCMiniBrands500x500
 
The initial focus is on apparel, fashion accessories, gifts, novelties, socks, jewellery, headwear and pet toys for the US market....
VWlogo500x500
 
The agency will now spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide....
LiamTaylorRubberRoad500x500
 
Rubber Road's Liam Taylor on a summer of big movies and sporting events, and a hopeful return of the 'feel good factor'....
Kiss500x500
 
Bravado and Pophouse will be marking 50 years of KISS this year, with a number of special releases and a look ahead to a new era of projects....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.