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“We are excited for the summer trading season”

Character World Brands’ Hayley Maguire on new launches across the Summer Fun and Beach & Bath categories and building into Q3. catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.

Today: Hayley Maguire, creative and product development director, Character World Brands.

“We are excited for the summer trading season; we have seen increased interest in the Summer Fun and Beach & Bath categories across EMEA and so we are looking forward to the launches of our towel and poncho ranges. It also marks the roll out of new autumn/winter ranges and we’ve got some fantastic new products launching to retailers in UK and Europe.

Like everyone, we are concerned about the current shipping challenges and the impact this may have if it persists, so we are encouraging retailers to book as soon as possible.

Entering Q3, we are always looking forward to the towelling and summer ranges selling in and out, but especially this year with the launch of our new range of logo pegs and drinks clips which are fun new addition our product line-up.

Obviously, we’d like to see a successful Q3, setting everyone up for a buoyant and successful Q4, where we have more newness still to come with our recent acquisition of the Go Glow, ReadyBed, Hello Home and Pop ‘N’ Fun brands.”

This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.

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