“We are feeling optimistic for the year”

Edutainment Licensing’s Denise Deane discusses the ‘unique’ positioning of the NSPCC brand.

LicensingSource asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the UK licensing industry in 2022.

Today: Denise Deane, owner, Edutainment Licensing.

“Undoubtedly 2021 was another strange year, but following the meetings and exchanges we had during BLE [in November], we are feeling optimistic for the year ahead.

Our meetings for the NSPCC were quality over quantity with licensees keen to explore the opportunity to work with a charity partner in a very different way. We believe that the NSPCC are the only UK-based charity to have a character-led traditional licensing programme, giving both licensees and retailers a new way to connect with consumers.

This unique positioning, coupled with the very high levels of consumer awareness for both the NSPCC brand and the Buddy and Pantosaurus characters via their schools programmes, has sparked interest with potential partners in number of key categories.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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