Abysse’s Emily Aldridge on how virtual fairs and showroom days are helping the company connect with customers.
The traditional start to the year is looking significantly different in 2021, with none of the usual trade shows – including London’s Toy Fair, Nuremberg and Spring Fair – going ahead in-person.
So, what are licensees across a range of categories doing to fill the gap?
LicensingSource.net catches up with a selection to find out their plans and why it’s key for the industry to make the most of Q1 despite the calendar changes.
Today: Emily Aldridge, head of global licensing, Abysse
“Last September we replaced the NEC Autumn Gift Fair with an Abysse Virtual Fair where each customer was given the chance of a video call with their sales representative, and they were presented with key samples. This brought great success with order conversion from a vast range of customers large and small.
For spring, we are planning bigger and better with some showroom expo days where we present all our new and key product ranges. We will present this in a showroom environment, where customers can either join a Teams presentation of the showroom, have one-to-one virtual meetings with sales representatives, or, pending some relaxation of the current restrictions, we will open the showroom in a COVID-safe way for customers who wish to visit.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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