Carte Blanche’s Talia Tester talks increased demand in occasions and minor seasons, plus spreading joy to customers and fans in new ways.
LicensingSource asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the UK licensing industry in 2022.
Today: Talia Tester, licensing manager, Carte Blanche.
“While there’s no denying 2021 came with endless challenges, we all continued rolling with the punches and, moving into 2022, there are certainly glimmers of hope.
One of the ongoing areas of growth that we continue to benefit from is the huge demand we are seeing through the online channels, both personalised products through key print on demand partners as well as via ecommerce sites. We are also seeing an increased demand in occasions and more minor seasons, such as New Baby and Thank You Teacher, indicating that people want to focus on the good and celebrate as much as they can.
After the past two years, it’s lovely being able to help spread joy to customers and fans in new ways, and with events starting to resume then long may it continue.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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