Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.
Today: Livy Coare, licensing and marketing manager, H&A.
“Our new kids’ licensed signings including Super Mario, Batman and Crayola have given us a fantastic start to the year, adding to our already market-leading portfolio of Disney, Marvel, Warner Bros. and L.O.L. Surprise.
Rising freight costs remain a big challenge for us, as with many other businesses, however we are very much weathering the storm and our expert relationships have enabled us to tackle this issue head on.
H&A’s commitment to environmental change has meant that our packaging is now 100% recyclable, and we have also eradicated the use of PVC materials and successfully removed all plastic tags. With our gift 2021 ranges confirmed, we feel confident in delivering yet another successful year for our brands.”
This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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