This ad will be closed automatically in X seconds.

“We have some very exciting products launching in the next six months”

Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.

Today: Toby Davies, commercial director, Steamforged Games

“Brexit took a toll on the speed we could get goods out to customers and that had a real knock on effect on their ability to re-order. I’m pleased to say we opened up a hub in the Netherlands mid June and we’re now able to deliver even better customer service to our EU trade partners than pre-Brexit.

Our biggest success in 2021 was the Monster Hunter (licensed from Capcom) Kickstarter in April, one of the largest of the year so far with a whopping £3.4 million.

We’re in a good spot going into the second half as we had already factored much of the above in our budget and have some very exciting products launching in the next six months. I don’t think we’ll need to go into extra time to deliver decent YOY growth.”

This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.