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‘We’d like to replace lost TRU business by year end’

Vivid’s Emma Weber talks Nella the Princess Knight, growth and TRU.

It’s the most wonderful time of the year – and arguably the most important for the licensing business.

But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.

Today: Emma Weber, international licensing director, Vivid

Nella, growth and TRU. We are expecting to see growth across the Vivid business through our own IP brands such as Animagic Woofles and Waggles, along with Crayola and Games, as well as building on the global launch of Nella which is seeing great success in International markets including the US.

Our hope is to replace the lost TRU business by year-end.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

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