This ad will be closed automatically in X seconds.

“We just need to keep being relevant and introducing exciting products”

Rubber Road’s Liam Taylor on a summer of big movies and sporting events, and a hopeful return of the ‘feel good factor’.

LicensingSource.net catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.

Today: Liam Taylor, head of partnerships and development, Rubber Road.

“The movie studios will bring the content [for summer] and Despicable Me 4 stands out as being the big one that offers huge potential. We’re hoping that the feel good factor returns outside of what we do as well, with everything crossed for the Euros and Olympics giving the nation cause for celebrations.

It does still feel that consumer spend will be on considered purchases so we just need to keep being relevant and introducing exciting products that grab the attention of the fans. Core fans will find the money when they see them as they won’t want to miss out.

As we enter Q3, less rain, more sun, global issues starting to be resolved and football coming home. Some of those are more likely than others!”

This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
PrimarkPortugal500x500
 
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
SwizzelsOneStop500x500
 
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
OGTheGrinch500x500
 
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
KeithTaperell500x500
 
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
LoveIslandshop500x500
 
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.