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“We just need to keep being relevant and introducing exciting products”

Rubber Road’s Liam Taylor on a summer of big movies and sporting events, and a hopeful return of the ‘feel good factor’. catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.

Today: Liam Taylor, head of partnerships and development, Rubber Road.

“The movie studios will bring the content [for summer] and Despicable Me 4 stands out as being the big one that offers huge potential. We’re hoping that the feel good factor returns outside of what we do as well, with everything crossed for the Euros and Olympics giving the nation cause for celebrations.

It does still feel that consumer spend will be on considered purchases so we just need to keep being relevant and introducing exciting products that grab the attention of the fans. Core fans will find the money when they see them as they won’t want to miss out.

As we enter Q3, less rain, more sun, global issues starting to be resolved and football coming home. Some of those are more likely than others!”

This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.

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