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“We’re expecting a good summer trading this year”

Cotton Division’s commercial director, Mark Lindsay on seeing more customers trailing licences with smaller quantities and having confidence in designs.

As we enter into summer, asks a selection of licensees what their trading expectations are for the season, how sell-through is going in their sector, if stock levels are beginning to open up and what situation they would like to be in entering Q3.

Today: Mark Lindsay, commercial director, Cotton Division.

“We’re expecting a good summer trading this year especially with the Rugby World Cup in France this summer. We’re all hoping the weather stays good like last year.

Buyers are more cautious then ever with stock levels. We saw an uplift in quick turnaround t-shirts/shorts last summer which we have the ability to react to quickly for our customers.

We are seeing more of our customers trailing more licences with smaller quantities and if something sells through well we are seeing bigger unit buys. It’s definitely a matter of confidence in the licences/designs at the moment.

We would like to be seeing more consumer footfall spending in Q3 leading into Q4 – that all depends on the economic environment in the next few months.”

This feature originally appeared in the summer 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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