“We’re expecting a good summer trading this year”

Cotton Division’s commercial director, Mark Lindsay on seeing more customers trailing licences with smaller quantities and having confidence in designs.

As we enter into summer, LicensingSource.net asks a selection of licensees what their trading expectations are for the season, how sell-through is going in their sector, if stock levels are beginning to open up and what situation they would like to be in entering Q3.

Today: Mark Lindsay, commercial director, Cotton Division.

“We’re expecting a good summer trading this year especially with the Rugby World Cup in France this summer. We’re all hoping the weather stays good like last year.

Buyers are more cautious then ever with stock levels. We saw an uplift in quick turnaround t-shirts/shorts last summer which we have the ability to react to quickly for our customers.

We are seeing more of our customers trailing more licences with smaller quantities and if something sells through well we are seeing bigger unit buys. It’s definitely a matter of confidence in the licences/designs at the moment.

We would like to be seeing more consumer footfall spending in Q3 leading into Q4 – that all depends on the economic environment in the next few months.”

This feature originally appeared in the summer 2023 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LicensingExpothumbnail500x500
 
This year’s show - taking place from 20-22 May at the Mandalay Bay Convention Center in Las Vegas - will see a 16% year-over-year increase in exhibiting companies, from key growth areas including food and beverage, fashion, LBE, sports and character licensing....
DisneyStitch500x500
 
Disney Consumer Products has launched a raft of new Stitch product into the market ahead of the release of the hotly tipped live action movie....
JackHendyRHS500x500
 
We find out more about Royal Horticultural Society's licensing development executive....
SamBillinghurstBrown500x500
 
We find out more about Retail Monster's licensing and retail associate....
NatGalleriesScotlandLOGIC500x500
 
Based in Tokyo, LOGIC designs and sells apparel and accessories throughout Japan, China and Taiwan in stores such as United Arrows, Beams and Urban Research....
TheWiggles500x500
 
Following a strong upturn in business performance - including new strategic partnerships and internal team advancements - the group continues to build momentum across Australia and global markets....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.