“We’ve had a hugely busy start to the year”

Burgon & Ball’s Ruth Posey talks RHS, Sophie Conran and new launches at GLEE.

Now that we’re half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.

Today: Ruth Posey, sales director, Burgon & Ball

“We have had a hugely busy start to the year, with new product launches as well as the general on going political and economic uncertainty creating their own challenges.

In particular, our new RHS Gifts for Gardeners British Bloom gift collection was enthusiastically received last autumn and enjoyed a successful first Christmas, and it continued to sell well for Mother’s Day. We’ve also seen reinvigorated sales for the Flora and Fauna RHS Gifts collection; it was even featured in Oprah’s ‘Favourite Things’ list late last year.

Plus, of course, our RHS-endorsed tools continue to enjoy good sales, supported by a warm spring and a late Easter. We’ve really seen the uplift especially in sales of spades and forks, as the ground thawed and gardeners were able to get into the garden.

We’re looking forward to launching more licensed products in the autumn at the GLEE trade show. These will include new additions to our popular Sophie Conran for Burgon & Ball collection of items for home and garden.”

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
HK50500x500
 
Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
PaniniLivGolf500x500
 
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
GibsonGarage500x500
 
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
FendiChupaChups500x500
 
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
MDLat10500x500
 
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
BLLAS24new500x500
 
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.