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“We’ve opened some very exciting doors, across all of our divisions”

Hunter Price International’s Allana Holmes on bringing new collaborations to life through industry leading NPD innovation.

Now that we’re past the half time mark in 2022, asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.

Today: Allana Holmes, home and lifestyle brand and sales director, Hunter Price International.

“We have a vision to become the retailers’ choice for innovative and design-led consumer products and we’ve carved out three clear product divisions to provide focus for the business: Home & Lifestyle, Stationery & Craft and Toys & Activity. We began the year on a huge high after our most successful Spring Fair to date.

Our home & lifestyle division took centre stage, as we launched our first collection for the Style Sisters and also debuted the new brand we developed for TV personality, Billie Faiers, Chapter B. We achieved our major objective of securing our launch retail partners, as well as starting conversations with our potential 2023 partners.

These launches have been the perfect springboard to our year and as a result we’ve opened some very exciting doors, across all of our divisions. We’ve been able to turn the continuous challenges around shipping and rising costs into opportunities, by demonstrating we can create new, inspiring and engaging brands during an unprecedented time.

We’ll also be announcing a series of exciting new partnerships throughout the year – a key objective will be to bring these new collaborations to life through industry leading NPD innovation.”

This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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