This ad will be closed automatically in X seconds.

“We’ve opened some very exciting doors, across all of our divisions”

Hunter Price International’s Allana Holmes on bringing new collaborations to life through industry leading NPD innovation.

Now that we’re past the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.

Today: Allana Holmes, home and lifestyle brand and sales director, Hunter Price International.

“We have a vision to become the retailers’ choice for innovative and design-led consumer products and we’ve carved out three clear product divisions to provide focus for the business: Home & Lifestyle, Stationery & Craft and Toys & Activity. We began the year on a huge high after our most successful Spring Fair to date.

Our home & lifestyle division took centre stage, as we launched our first collection for the Style Sisters and also debuted the new brand we developed for TV personality, Billie Faiers, Chapter B. We achieved our major objective of securing our launch retail partners, as well as starting conversations with our potential 2023 partners.

These launches have been the perfect springboard to our year and as a result we’ve opened some very exciting doors, across all of our divisions. We’ve been able to turn the continuous challenges around shipping and rising costs into opportunities, by demonstrating we can create new, inspiring and engaging brands during an unprecedented time.

We’ll also be announcing a series of exciting new partnerships throughout the year – a key objective will be to bring these new collaborations to life through industry leading NPD innovation.”

This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.