This ad will be closed automatically in X seconds.

“We’ve upped our game by thinking outside the box”

Cotton Division’s Mark Lindsay discusses the upcoming FIFA World Cup, plus bringing innovative new products into the licensed marketplace.

With inflation now at over 10%, energy costs and food bills sky rocketing, the cost of living crisis is intensifying.

LicensingSource.net asked a selection of licensees what impact this is likely to have on the licensing industry, as well as what positives the sector has in its favour in the run up to Q4.

Today: Mark Lindsay, commercial director, Cotton Division.

“The cost of living crisis will definitely impact the licensing industry in more ways than one. The costs of manufacturing, materials, freight, petrol, gas, etc will affect our end prices to the retailer which will be passed on to the consumer, and the consumer, meanwhile, will also mindful on how they spend their money while going through this situation.

The positives we have in our corner with Q4 fast approaching is we have the FIFA World Cup which will hopefully bring a feelgood factor. We’ve also upped our game in terms of licensed products by thinking outside the box and bringing new innovative products into the licensed market as well as working with a lot of new brands which are new to licensing, which is a great positive as these brands wouldn’t have looked at exploring this in the past.”

This feature originally appeared in the autumn 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Snowman500x500
 
Penguin Ventures has appointed the producer of print-on-demand licensed products to create and manage official webshops for its portfolio of classic children’s brands....
AmazonYeti500x500
 
In the toy space, new deals live today include Nerf Elite 2.0 Motoblitz Blaster, Play-Doh Kitchen Creations Ultimate Ice Cream Truck, Monopoly and VTech Baby Laptop....
BrandsandRetail500x500
 
The conference - which is sponsored by Fabacus - is due to take place on 18-19 January, 2023 at the Wellcome Collection Museum in London....
Wonder500x500
 
Including global celebrations group Amscan International rebranding as Wonder....
job
 
The company is looking to welcome a new licensing coordinator to its UK-based team....
FanaticsNike500x500
 
The most successful Japanese baseball team in history will be the first professional global sports club to adopt innovative three-way partnership model for on-field products and licensed fan merchandise....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.