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“We’ve upped our game by thinking outside the box”

Cotton Division’s Mark Lindsay discusses the upcoming FIFA World Cup, plus bringing innovative new products into the licensed marketplace.

With inflation now at over 10%, energy costs and food bills sky rocketing, the cost of living crisis is intensifying. asked a selection of licensees what impact this is likely to have on the licensing industry, as well as what positives the sector has in its favour in the run up to Q4.

Today: Mark Lindsay, commercial director, Cotton Division.

“The cost of living crisis will definitely impact the licensing industry in more ways than one. The costs of manufacturing, materials, freight, petrol, gas, etc will affect our end prices to the retailer which will be passed on to the consumer, and the consumer, meanwhile, will also mindful on how they spend their money while going through this situation.

The positives we have in our corner with Q4 fast approaching is we have the FIFA World Cup which will hopefully bring a feelgood factor. We’ve also upped our game in terms of licensed products by thinking outside the box and bringing new innovative products into the licensed market as well as working with a lot of new brands which are new to licensing, which is a great positive as these brands wouldn’t have looked at exploring this in the past.”

This feature originally appeared in the autumn 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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