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World in motion: “We found our audience was more connected than ever”

Millimages’ Lise Cosentino on how lockdowns meant consumers were ‘super engaged and reactive’ online.

LicensingSource.net chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2020, what the biggest challenges and opportunities are for licensing moving forward, their main aims for 2021 and what word they would use to describe business in both last year and this year.

Today, we head to France to get the views of Lise Cosentino, marketing and communications director, Millimages.

“2020 proved to be a very successful year for Millimages and Molang in particular. We found that during confinement, our audience was more connected than ever, super engaged and reactive online.

We also reached a number of groundbreaking milestones – we’ve hit four million fans on Molang’s social media (all networks combined), 12 billion views on GIPHY (one of their top IPs), as well as the launch of Molang.com, our first-ever ecommerce shop and hub.

In 2021 the team will be redefining the Molang strategy for our three target audiences (Gen Alpha, Gen Z and Millennials), reinforcing our content production, going after strong collabs and hopefully growing even more than in 2020. To top it all off, season five will be released in 2021.

The challenges moving forward are probably similar challenges to most businesses in the current context – the transition to a post-COVID market, adapting as much as possible on the digital scape and continuing to captivate our audience with engaging content.

2020 in one word would be ‘ignition’ as we’ve been putting in place all of our pieces in order to best approach our future strategy and the future of Molang as a 360-degree lifestyle and worldwide brand. 2021 represents ‘take off’, when we will be using all our tools to launch Molang as a strong global brand for all ages.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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